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The Wide World Of RSS, aka Really Simple Syndication!
Simply put, RSS is a unified method of displaying data aggregated from the many different ways websites present data.
Web sites are written in various languages, such as php, HTML, shtml, asp, perl, etc, etc. The rss protocol provides a unified way for websites designed in various codes to provide content that can be read, understood and presented by many rss readers and syndication websites, and this is where it comes in very handy for us to build and share our trust making links to the world and to the search engines.
90% of these Web2.0 sites have rss feeds associated with the accounts you create on them- These rss feeds contain the content you supply to these accounts, including your trust making hyper-links.
But it gets better… If the web 2 sites utilize “no follow” attribute tags as mentioned previously, these are Not Present in the RSS feeds. This is the really cool part right here! When you submit your Rss feed to one of the many rss feed aggregators, these Rss aggregators, display the “contents” of your Rss feed live on their websites as normal web content, including your links pointing to your website, and links back to your web 2 website account, giving this web 2 address some nice trust rankings to boot!
So as u can see this is a beautiful thing for those of us wanting to leverage the trust of web 2 sites and aggregator websites. Google “rss aggregator top list”, to find a list of rss aggregators that u can submit your rss feeds to, or go here: I have put up a handy online tool, to make it easy to register at web 2 and RSS directories. http://www.peterdrew.net/socialsiteregistrations/
Some of the better rss aggregators even have rss feeds for your account, once created, so guess what? You can submit this newly created rss feed to other rss aggregators to provide trust links back to your new rss aggregator account, “and” the content you have submitted to your original rss aggregator account.
Starting to see the big picture here? Feeds within feeds all containing and providing trust links to you web 2 accounts and the content you have provided within them, it just goes on and one. Here’s some examples:
You have a YouTube account, and you produce videos and submit them, plus a link in the first line of your description back to your own website. This is great- you expose your video on YouTube and expose your website to the world via your link, and this links passes on some trust weight to your site as well.
Ready for the Power? In addition, this account you have on YouTube has it’s own rss feed! Now, imagine if you submit this rss feed to just 10 of the top rss aggregators on the web… This means that these rss aggregators will present the contents of your rss feed (this being your video content plus your sites link in the description), so you have effectively created a whole bunch of links to your specific YouTube account URL.
This provides your YouTube account URL with a lot of trust weight in itself, meaning this account URL will rank strongly, as will the links to your website you’ve scattered all over the place with very little effort.
It gets better: Your rss feed will be placed in many different sections of their site via the tags you submit, your feed will be placed in a separate section for every tag you supply. Better still, what if I said that you only need to submit this rss feed Once?
Yep, ONCE. And then every subsequent time you add a video and link to your YouTube account, this new content is then automatically updated in the rss aggregators without any additional work from you, that’s the beauty of rss!!
Potentially gaining 100’s of trust links from just one video submission, tons more if you have submitted your rss aggregator account links to other aggregators Say instead of just YouTube , you did the same with 10, 15, or 20 video directories??? Starting to get excited yet about the possibilities here? Well, don’t just yet… we haven’t even started!
You can follow exactly the same strategy with: Article Directories, SocialBookmarking directories, Tons of other web 2 directories, Free online blogs, and Podcast directories. Best thing is, this is all free to do and you can do it right now and start providing your websites with 100’s and 100’s of trustworthy links.
We know that rankings in the search engines are built on trust, so be prepared to start seeing your rankings climb! The beauty of using this method in combination of mixing rss feed sites together means that whenever you add content to your video, article, bookmarking, sites and blogs sites, any of them that have feeds, without doing anything else apart from adding content, you get trusted links back to your content on the video, article, bookmarking or blog relatively instantly, via the magic of RSS.
How simple is that? Simply put, when you add new content to a site that has an RSS feed, the RSS aggregators that you have submitted this feed to update your RSS feeds constantly on their own websites, including the contents of these feeds, including the links back to your website, thus passing on SEO Trust, without you doing anything at all.
Because these RSS Aggregator sites are already trusted entities in the search engines, we get another very valuable thing that happens. The Rss Aggregators display Your content on their site, if your content and keyword phrases are considered well, the listings of your content on these RSS aggregators also gets picked up by the search engines and can rank very very well and FAST. Sometimes within just minutes.
Your content can be ranking for your chosen terms in under 5 minutes of posting to your blog for example. After you have experience doing this, you can use this method for pure search engine ranking research. If your not too sure about the term you are looking at, you can use this method to test its rankings in just minutes. This is how I do it.
If I’m testing a keyword phrase to target in the search engines. I’ll post this content on a blog and see where the RSS Aggregators rank for this term. If its on the first or second page of google.com then I know I can also get my site to rank for this term. If this Rss Aggregator ends up @ No 500 This is all the evidence I need to know that this is an incredibly tough keyword phrase to target and best to find a more suitable or less competitive term to target.
So this 5 minute test could potentially save me weeks or months of trying to target a phrase that has too much competition. This is very valuable information to have at hand, and so fast. If the Rss Aggregator does land on the first or second page I know I can tackle this niche in the search engines.
Typically the RSS Aggregators will rank higher than my site, especially if its a brand new domain, though using my trusted linking techniques I know that my site will surpass the Rss Aggregators for this term over time, roughly between 2 to 6 weeks, depending on the strength of the competition for this keyword phrase.
As you can probably tell, I love RSS and anything to do with RSS, I have a couple of my own RSS aggregators that I designed and got my team to develop, one thing that I wanted was to go one step further- imagine combining a bunch of existing RSS feeds, say 6 of them, and combining them together to make a new RSS feed, that contains the content of the other 6 RSS feeds? then submitting this new RSS feed created to all the RSS Aggregators!!
Sounds a bit confusing I’m sure, but trust me on this, using this method exposes the links in your feeds 10 fold, and the great thing is, obviously you only need to do this once. So I gave this ability to one of my RSS sites www.badrss.com If you see the keywords used to find this site in Alexa http://www.alexa.com/siteinfo/badrss.com#keywords this shows you that this site is ranking for terms, other than RSS terms. Why? Because it’s ranking for the content supplied to it by its members!
This is a Typical RSS Aggregator website, plus my site allows its members to create Mashed feeds as well, or plainly put, allows its members to add a bunch of rss feeds in this site and the site then creates one new feed containing the other feeds used to make the new one.
My other RSS site is even smarter, some content sites that you create accounts on, sadly (and stupidly, IMHO) do not utilise RSS… So the answer to that problem is obviously creating a site that takes your standard typical html site and creates an RSS feed based on the content on that page, including the hyper links on it, pointing to your own website.
I obviously called this site www.Html2Rss.com !
As you can see from Alexa, this is a very popular site http://www.alexa.com/siteinfo/html2rss.com (in the interests of disclosure, as a free site this site has one link at the bottom of each feed created)
So as you can see, a proper RSS strategy is a key part of ANY SEO effort- ignore it at your peril!
Next chapter we will discuss Page Rank, among other Google oddities. Stay Tuned…
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