Trust SEO – Part 3. Simple RSS

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The Wide World Of RSS, aka Really Simple Syndication!

Simply put, RSS is a unified method of displaying data aggregated from the many different ways websites present data.

Web sites are written in various languages, such as php, HTML, shtml, asp, perl, etc, etc. The rss protocol provides a unified way for websites designed in various codes to provide content that can be read, understood and presented by many rss readers and syndication websites, and this is where it comes in very handy for us to build and share our trust making links to the world and to the search engines.

90% of these Web2.0 sites have rss feeds associated with the accounts you create on them- These rss feeds contain the content you supply to these accounts, including your trust making hyper-links.

But it gets better… If the web 2 sites utilize “no follow” attribute tags as mentioned previously, these are Not Present in the RSS feeds. This is the really cool part right here! When you submit your Rss feed to one of the many rss feed aggregators, these Rss aggregators, display the “contents” of your Rss feed live on their websites as normal web content, including your links pointing to your website, and links back to your web 2 website account, giving this web 2 address some nice trust rankings to boot!

So as u can see this is a beautiful thing for those of us wanting to leverage the trust of web 2 sites and aggregator websites. Google “rss aggregator top list”, to find a list of rss aggregators that u can submit your rss feeds to, or go here: I have put up a handy online tool, to make it easy to register at web 2 and RSS directories.

Some of the better rss aggregators even have rss feeds for your account, once created, so guess what? You can submit this newly created rss feed to other rss aggregators to provide trust links back to your new rss aggregator account, “and” the content you have submitted to your original rss aggregator account.

Starting to see the big picture here? Feeds within feeds all containing and providing trust links to you web 2 accounts and the content you have provided within them, it just goes on and one. Here’s some examples:

You have a YouTube account, and you produce videos and submit them, plus a link in the first line of your description back to your own website. This is great- you expose your video on YouTube and expose your website to the world via your link, and this links passes on some trust weight to your site as well.

Ready for the Power? In addition, this account you have on YouTube has it’s own rss feed! Now, imagine if you submit this rss feed to just 10 of the top rss aggregators on the web… This means that these rss aggregators will present the contents of your rss feed (this being your video content plus your sites link in the description), so you have effectively created a whole bunch of links to your specific YouTube account URL.

This provides your YouTube account URL with a lot of trust weight in itself, meaning this account URL will rank strongly, as will the links to your website you’ve scattered all over the place with very little effort.

It gets better: Your rss feed will be placed in many different sections of their site via the tags you submit, your feed will be placed in a separate section for every tag you supply. Better still, what if I said that you only need to submit this rss feed Once?

Yep, ONCE. And then every subsequent time you add a video and link to your YouTube account, this new content is then automatically updated in the rss aggregators without any additional work from you, that’s the beauty of rss!!

Potentially gaining 100’s of trust links from just one video submission, tons more if you have submitted your rss aggregator account links to other aggregators 🙂 Say instead of just YouTube , you did the same with 10, 15, or 20 video directories??? Starting to get excited yet about the possibilities here? Well, don’t just yet… we haven’t even started!

You can follow exactly the same strategy with: Article Directories, SocialBookmarking directories, Tons of other web 2 directories, Free online blogs, and Podcast directories. Best thing is, this is all free to do and you can do it right now and start providing your websites with 100’s and 100’s of trustworthy links.

We know that rankings in the search engines are built on trust, so be prepared to start seeing your rankings climb! The beauty of using this method in combination of mixing rss feed sites together means that whenever you add content to your video, article, bookmarking, sites and blogs sites, any of them that have feeds, without doing anything else apart from adding content, you get trusted links back to your content on the video, article, bookmarking or blog relatively instantly, via the magic of RSS.

How simple is that? Simply put, when you add new content to a site that has an RSS feed, the RSS aggregators that you have submitted this feed to update your RSS feeds constantly on their own websites, including the contents of these feeds, including the links back to your website, thus passing on SEO Trust, without you doing anything at all.

Because these RSS Aggregator sites are already trusted entities in the search engines, we get another very valuable thing that happens. The Rss Aggregators display Your content on their site, if your content and keyword phrases are considered well, the listings of your content on these RSS aggregators also gets picked up by the search engines and can rank very very well and FAST. Sometimes within just minutes.

Your content can be ranking for your chosen terms in under 5 minutes of posting to your blog for example. After you have experience doing this, you can use this method for pure search engine ranking research. If your not too sure about the term you are looking at, you can use this method to test its rankings in just minutes. This is how I do it.

If I’m testing a keyword phrase to target in the search engines. I’ll post this content on a blog and see where the RSS Aggregators rank for this term. If its on the first or second page of then I know I can also get my site to rank for this term. If this Rss Aggregator ends up @ No 500 This is all the evidence I need to know that this is an incredibly tough keyword phrase to target and best to find a more suitable or less competitive term to target.

So this 5 minute test could potentially save me weeks or months of trying to target a phrase that has too much competition. This is very valuable information to have at hand, and so fast. If the Rss Aggregator does land on the first or second page I know I can tackle this niche in the search engines.

Typically the RSS Aggregators will rank higher than my site, especially if its a brand new domain, though using my trusted linking techniques I know that my site will surpass the Rss Aggregators for this term over time, roughly between 2 to 6 weeks, depending on the strength of the competition for this keyword phrase.

As you can probably tell, I love RSS and anything to do with RSS, I have a couple of my own RSS aggregators that I designed and got my team to develop, one thing that I wanted was to go one step further- imagine combining a bunch of existing RSS feeds, say 6 of them, and combining them together to make a new RSS feed, that contains the content of the other 6 RSS feeds? then submitting this new RSS feed created to all the RSS Aggregators!!

Sounds a bit confusing I’m sure, but trust me on this, using this method exposes the links in your feeds 10 fold, and the great thing is, obviously you only need to do this once. So I gave this ability to one of my RSS sites If you see the keywords used to find this site in Alexa this shows you that this site is ranking for terms, other than RSS terms. Why? Because it’s ranking for the content supplied to it by its members!

This is a Typical RSS Aggregator website, plus my site allows its members to create Mashed feeds as well, or plainly put, allows its members to add a bunch of rss feeds in this site and the site then creates one new feed containing the other feeds used to make the new one.

My other RSS site is even smarter, some content sites that you create accounts on, sadly (and stupidly, IMHO) do not utilise RSS… So the answer to that problem is obviously creating a site that takes your standard typical html site and creates an RSS feed based on the content on that page, including the hyper links on it, pointing to your own website.

I obviously called this site !

As you can see from Alexa, this is a very popular site (in the interests of disclosure, as a free site this site has one link at the bottom of each feed created)

So as you can see, a proper RSS strategy is a key part of ANY SEO effort- ignore it at your peril!

Next chapter we will discuss Page Rank, among other Google oddities. Stay Tuned…

I look forward to your comments and questions below, I’ll personally answer all of them.

(Only accepting new friends, with message that they are from my list)

Feel free to click on the Tweet button if you think your tweeple will
learn from this article aswell.


  1. It’s a ltttle hard to take it all in at once but I am beginning to understand. It’s not easy but looks like it will work well. I can’t wait to here more. Thanks. Jeff

    Respected friend!!!
    Allow me to greet you firstly, and to ask you for your health, family and love. If they are good, it might mean that also business, profit, success or anything will be very god.
    Dear friends, I think it’s great, but now I can go into a deeper problem, because my computer at the last limits of endurance, I work as a webmaster … moderator … admin daily treatment over a hundred e-mail, I have no income and still I can not donate a new computer? I daily receive over 2000 e-mail messages and there’s no way they can all read let alone respond. But she always finds time for it
    Thank you very much indeed, Please I will like you to accept this token with good faith as this is from the bottom of my heart. Thanks and God bless you and your family.
    Hope to hear from you soon.
    Your’ s Faithfully,

  3. Yep, this is the stuff that makes my head spin. Not so much any more though. 🙂

    Could you explain a little more about how you test a term? I get the “I’ll post this content on a blog” part but I don’t understand the “and see where the RSS Aggregators rank for this term” part…

    Do you submit the blog feed to the aggs and see where that submitted feed comes up or just the agg site? Do you need to submit the blog feed first so that you know the keywords are on the aggs? How long do you wait after submitting before you search?

  4. A step by step instruction with screenshot would be have been easy for us to understand

  5. I’ve been using your rss software and tools for years now Pete. Best thing I ever did.

  6. Sure Peter all this information can be a bit overwhelming but as you stated “print it out and read it till you absorb it” I find it best to keep track and jot down your feeds as you create them as well. Because we build so many different social networks, videos, web 2.0 etc it can be a bit daunting if you dont keep a log of your feeds.

    • Yep, this is correct, I have many docs full of my RSS feeds, and Account URL’s

      Its amazing how big these lists can get over time too..

      check this out.. enter




      in google to see what I mean 🙂



  7. Great information, I understand it even better now that the first time you tried to educate me, though I must admit that it isn’t your usual writing and grammatical style???
    Great Job!

    • Hey Randy,

      I drafted a 5500 word essay, and got my mate Glenn Grundberg to tidy it up for me 🙂 and separate it into 5 articles for the blog post.

      glad its coming across easier for you..


    • Hey Randy,

      You gotta understand that Pete’s a genius when it comes to this stuff, and he has this bizarre RSS mash-up of his very own running through his head at all times.

      It falls to me to snatch these bit’s of brilliance out of the sky as they whip by at warp speed and assemble them into a coherent form that can be understood by regular humans like us 😉

      Glad it’s working!

  8. David Barnard says

    Hi Pete, how ya doing

    Slightly off subject.

    Could you tell me the wordpress theme you use for this blog, or is it one you had made ??

    Very clean and tidy, and really easy to read.

    Many thanks for the info – most useful 😉



  9. Hey Pete –

    I knew RSS was important and good but I didnt realise RSS is THAT good!

    … wow – Another massive eye-opener from the Peter Drew school of totally mind-blowing internet marketing techniques – thanks buddy!

    All the best


  10. Hi Pete,

    You seem to be cranking things up this time. This is awsome. I have tried to understand the principle of RSS from the standpoint of distributing content and inveriably getting massive amounts of links with grate difficulty. That is, until I read this post. This is wondeful stuff. Many many thanks for making this kind of knowledge available to common folks.

  11. Aprendi mucho

  12. Thanks for the great info Pete. There is one thing I’m a little confused about and that is the exact url format for creating an rss feed on my YouTube channel. I’ve looked online and it seems there are a lot of different opinions. Can you tell me what the right rss feed url should be as YouTube don’t make it easy to find?

  13. I’ve learnt the RSS magic from Pete when he first started to talk about it (it’s been 2 years or more?) and it has been working fantastically for me. yes, it’s not an “over-night” strategy and it takes time to gain the real power but i can confidently say that this definately help boost your site’s (or your client’s) rankings in SERP! Great post Pete!

  14. This is awesome. I’ve learnt the RSS magic.. Good Instructions.. Thanks

  15. AWESOME Pete

  16. This is awsome.. it takes time to gain the real power..

  17. I noticed Google removed visable page rank on feeds in 2010.

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