Trust SEO – Part 6 “Case Study”

In the last 12 months I’ve been involved in a Non IM online community and have become friends with one man in particular, he has an online presence, selling his high end out door furniture. He’s an older guy and I love what he’s done with his website and is totally self taught.
 
He gets 30% of his business from online sales and the rest are referrals. He was here at my place one day and asked about what I do, etc. Once he learned that I do SEO, he wasn’t sure what it meant, but loved that I worked the search engines.
 
So I offered to show him exactly what we do, by getting his site ranking for the terms he wanted. His site was ok, I just requested he put this term he was after in the title of his website. When he got home he did it immediately and emailed me. He offered to pay me for this work, but I won’t accept money from friends for something that takes me so little time, besides, I just love this stuff and am happy to show him the results, because I know from very basic research, this work I’m doing can make a huge difference in his and his families life.
 
So little time I hear you say? If you know me, you’ve probably heard of me referred to as the “King of Automation” , well I might not be there now, but its a title I’m very happy to work towards. As I said I’ve been developing these strategies over the years and had my head developer Max watch what I do by hand, and he goes and automates these process’s for me, to create software applications to do all these mind numbing tasks for me.
 
Over the last 3 years, these little software applications have improved and gotten smarter and exponentially more sophisticated. Then, at the beginning of 2008 we put them all together, into one amazing piece of software. Then late last year (2009), we totally re designed it completely to make it even easier to use with a flowing design, enter data, click next, enter more data, click next, gather unique articles, click next, and called it Evolution 2. or EVO 2 for short. (he’s a very cute little character, you can see him at work on the video at the page I will show you shortly).
 
So this software totally automates the whole “SEO Banking and Ranking” process we’ve been discussing completely and even more. Remember I was talking about getting links from High Page Rank sites?
 
On top of all the above, my software currently has a list of 135 High PageRank sites (all Page Rank 5 or Higher, lots of 6 7 8’s), the software automatically creates accounts on all of these sites, places your links on them and then creates RSS feeds from these account URL’s and submits them to the RSS Aggregators. (noting, each month we add new High Page Rank sites to EVO 2, and remove those no longer suitable, they have either changed their terms, specs or layout and are no longer suitable, so each month the number of high page rank sites grows).
 
And that’s on top of creating accounts on free blog hosts, submitting unique articles related to your chosen niche, posting their RSS Feeds to the Rss Aggregators, submitting your sites links to the Social Bookmarking sites, and much more.
 
Getting back to my friend, I was in the position to help him out with his site, because it only takes me 4 mins to setup my software to promote his site, then I start the software and it does the rest.
 
This is exactly what I did, found a great term in the Free google research tool for him to target. I did this with him in a chat that night. We decided on outdoor garden furniture- this has a monthly search volume of 6600 per month, though I knew we could rank for many other terms on top of this.
 
I searched for his site in google.com.au- he is only interested in Australian traffic etc.
 
It was not found in the top 1000 results, though his site did come up for his business name and was getting sparse traffic from related terms.
 
So that night I did the first run of my software http://www.BruteForceSEO.com over it. Within 4 days, the site entered the google.com.au index at approx 524 (if memory serves me correctly), then after 2 weeks we got up to 24 and started to see trickles of traffic for this term.
 
I ran my BruteForceSEO: EVOII software once every 4 days, like I tell my members to do, and my friends site was bouncing between 15 and 22 for the duration- he was already happy getting much more traffic than before.
 
Then exactly 6 weeks and 1 day later- I remember it was on a Monday, he got NUMBER ONE (#1) position for “outdoor garden furniture” and Number TWO (#2) for “outdoor furniture” which has a search volume of WAAAAY more than original term :) I knew this, as I was checking daily and just waiting for it to happen.
 
I was waiting for it to happen because through experience, it always does, just running my software every 4 days will get me the rankings I desire at some point in time. Shorter the less competition, longer the more competition.
 
The reason I point this out, is because its really that simple, though people over complicate it or, loose patience, most likely just before they were going to achieve the rankings they desire. You have to be patient and stay with the program, and it will come… every time!
 
In the next 4 days, he received 10 or 12 orders for his high ticket item custom outdoor tables. To say he was blown away is an understatement. The next day he emails me with all the other terms he is now ranked very highly for… Lots of terms I didn’t target at all.
 
The reason his site is now ranking for many other terms is because his site is now trusted in google.com.au, and google.com.au is giving him trusted rank status. Because his site has this status, his site is ranking higher than other sites that are targeting these terms.
 
Time cost to me, 4 mins each 4 days over 6 weeks. so all up under 1 hour of my time. If I was to do it by hand, as directed above, each of those promotions completed by my software would take about 1 week to accomplish. I did approx 10 promotions using the software, by hand it would have taken close to 10 weeks to achieve the same results in the search engines.
 
This gives you a good example of the power of software automation, utilising it gives you rankings faster with much, much less input from yourself.
 
So roughly One Hour of my time has helped a friend big time, to the point where he says “Normally the summer months are slow, but now I’m gearing up for a very busy summer” Thanks to EVO 2 and a little time from me, this has gained me a friend for life and has also shown him that I’m a man of my word- I told him I could do it and over delivered big time with all the additional terms he is now ranking for.
 
He has offered to pay me, in cash or furniture, though I have enough of both and was just happy to be able to help out, especially considering how little effort I put into it. Though if he was an SEO client, I think it would be a totally different story somehow (hint, hint ;-) )
 
By now you have got to be chomping at the bit to discover the software that can turn a non-ranking site into twelve high-ticket orders in six weeks, and you are probably wondering how you too can harness the power of automation for yourself? Stay Tuned…
 

Trust SEO Part 4. Google Love me?

Page Rank, Or… How Much Does Google Love Me?

So far we are about halfway into this trust relationship SEO story.

Remember previously I noted that new links over time from other trusted websites is what’s needed to get ranked well? Before I get into this, let me describe Google’s Pageranking method.

If you have not installed the Google PageRank toolbar yet, I suggest you do so now- this will make your life online so much easier with this information presented in front of you all the time. More information about the Google Toolbar here

http://www.google.com/intl/en/toolbar/ie/features.html

Google assigns pagerank to every website in their index: From Greyed out = site is penalised, then page ranks of 1 through to 10, PageRank 10 being the highest.

Pagerank given to sites, is not an indicator of how well a site will rank, because I can get sites with a 0 pagerank to rank very highly in the search engines, though there is a correlation between pagerank and trust in Googles eyes anyways, and if Google has trust with this site, then it stands to reason that other search engines have determined this as well.

So to get new trusted links, and using googles pagerank as an indicator of trust, we need to get our links on High Page Rank websites, and since we have sites like Html2Rss.com these do not even need to have RSS feeds.

This is where trusting people goes a long way in SEO, or getting your websites to rank well means a lot also. I’m in a very lucky position to have been online for a long time and developed a lot of trusted relationships with people, some of these provide me with websites that fit this category, trusted and high page rank. We get LOTS of these supplied every month without fail.

Typically we place our links on sites that are Page Rank 5 at minimum. The sites we get each month are from Page Rank 5 through to page rank 8. We create accounts on these sites, and put links to our websites in these accounts, this passes a lot of SEO trust relationship to our own sites.

To help speed up this process, that is the process of letting the search engines know about these links, we then use html2rss.com and mash a bunch of these account URL’s into RSS feeds, then submit these feeds, containing links to the High Page Rank Account sites and our links within to the RSS Aggregators.

We do this first to speed up the process of ranking our sites, and second to give some links BACK to each of the High page Rank sites we use, who by the way over time benefit greatly from the additional links we provide them.

What I’m talking about here, in terms of giving back links to these sites and how it helps them, doesn’t make much sense if it was only I doing this… I alone couldn’t supply enough additional links to these sites to make any meaningful difference, but I said “we” and I’ll discuss the “we” a little later on in this report.

For next time, we are going to backtrack and re-cap a bit, and get into the nitty gritty on HOW to develop your OWN Trust Bank that you can make withdrawls from Anytime You Please! Stay Tuned… it will all be tied together shortly

See the related Trust SEO articles to the right of this blog under Recent Posts.